[ Overview ]
Built a minimal, inviting visual system for a sustainable lifestyle brand.
Public Goods offers everyday essentials with eco-conscious values, from personal care to pantry goods. I designed content with a focus on simplicity and clarity, reinforcing Public Goods’ mission of intentional consumption through clean, understated visuals. The design language leans into whitespace, gentle tones, and clean layouts to create a sense of ease and transparency. Every visual element was considered to communicate trust, reduce visual noise, and encourage mindful buying.
[Services]
UX, Strategy, Campaign
[Deliverables]
Web, Presentation Deck
[Role]
Visual Designer
[ Year ]
2025
[ Approach ]
I developed a cohesive digital and physical experience rooted in restraint and purpose. Every design choice, from packaging layouts to web structure, aimed to reflect the brand’s values of simplicity, sustainability, and transparency. The tone was stripped-back but not sterile, offering warmth through thoughtful balance and breathing space.
[ Outcomes ]
Created a modular visual system adaptable across platforms and product lines
Strengthened brand cohesion through unified typography, color, and layout strategies
Supported storytelling and clarity in both physical packaging and digital environments
Helped communicate the brand’s value of “less but better” in every touchpoint
