[ Overview ]
Reimagined a global brand through a conceptual campaign guided by minimalism and function.
MUJI is a Japanese retailer recognized for its no-brand design approach and high-quality basics across household goods, apparel, and more. I developed a speculative brand refresh across UI, packaging, and marketing touchpoints, staying true to MUJI’s philosophy of simplicity and purpose. The concept update focused on subtle refinements to digital experiences and print design while preserving the brand’s quiet utility. The result is a modern system that feels both respectful and forward-thinking.
[Services]
UI/UX, Branding, Strategy
[Deliverables]
App, Packaging, Campaign
[Role]
Lead Designer
[ Year ]
2025
[ Approach ]
Honor MUJI’s quiet simplicity with purposeful, restrained design. Each asset is shaped by intention:
Calm, clear, and deeply functional.
[ Outcomes ]
Presented a unified brand experience that modernizes MUJI without losing its identity.
Explored a streamlined app experience to improve navigation and interaction.
Visual cohesion across digital, print, and spatial design touch points.
