[ Overview ]
Crafting a seamless digital experience for coffee lovers.
Fellow is a San Francisco–based company known for its beautifully engineered coffee tools built for enthusiasts and professionals alike. This project explores a UI and UX redesign for Fellow’s website, designed to mirror the brand’s premium aesthetic and intuitive product design. The redesign prioritizes a clean, user-friendly shopping experience that reflects their sleek product lineup. With a focus on clarity and warmth, the interface brings function and emotion together in one refined system.
[Services]
UI/UX, Motion, Interaction
[Deliverables]
App, Web, Prototype
[Role]
Lead Designer
[ Year ]
2025
[ Approach ]
The goal was to translate Fellow’s tactile design sensibility into a responsive, digital format. I built clean layouts, thoughtful interactions, and subtle motion to support product exploration, customization, and a sense of calm utility throughout the experience.
[ Outcomes ]
Improved user flow for shopping, learning, and connecting with products.
Created a visual system that aligns more closely with Fellow’s tone and audience.
Prototypes allowed for smooth walkthroughs and usability tests.
Explored how motion could guide and elevate the digital experience.
This is a self-initiated concept project created for educational and portfolio use only. All product imagery is owned by Fellow. I am not affiliated with or endorsed by Fellow Products.
