The Zen Den
The Zen Den
The Zen Den
Origin story
Origin story
I've always been drawn to visual storytelling through television, film, and digital media. That curiosity led me to earn a BA in Radio, Television, and Film from San José State University. Over the last decade, I've built a multidisciplinary design career rooted in clarity, calm, and purpose. Now based in Washington, I create thoughtful, authentic work across various industries and mediums.
When I'm OoO, I’m usually out hiking with my dog, being ignored by my cat, or taking time to unwind in my zen den. I also make regular trips to the gym to stay grounded and clear-headed. I value the quiet as much as the creative and give myself space to reset so I can show up fully in my work.
Where ideas
Take Shape
Where ideas
Take Shape
Strategy meets form. Ideas take shape through research, exploration, and clear decisions made with purpose.
[ Step 1 ]
Discover
The process begins by listening, researching, and understanding the challenge. This step builds the foundation for purposeful design.
[ Step 1 ]
Discover
The process begins by listening, researching, and understanding the challenge. This step builds the foundation for purposeful design.
[ Step 1 ]
Discover
The process begins by listening, researching, and understanding the challenge. This step builds the foundation for purposeful design.
[ Step 2 ]
Define
I break down the vision using atomic design principles. Every element is built to scale from components to the full experience.
[ Step 2 ]
Define
I break down the vision using atomic design principles. Every element is built to scale from components to the full experience.
[ Step 2 ]
Define
I break down the vision using atomic design principles. Every element is built to scale from components to the full experience.
[ Step 3 ]
Draft
I create an initial round of concepts, usually three strong directions. This opens the conversation and helps shape the direction.
[ Step 3 ]
Draft
I create an initial round of concepts, usually three strong directions. This opens the conversation and helps shape the direction.
[ Step 3 ]
Draft
I create an initial round of concepts, usually three strong directions. This opens the conversation and helps shape the direction.
[ Step 4 ]
Refine
With feedback gathered, I revise and align the design. Each change is intentional and made to meet all visual and functional needs.
[ Step 4 ]
Refine
With feedback gathered, I revise and align the design. Each change is intentional and made to meet all visual and functional needs.
[ Step 4 ]
Refine
With feedback gathered, I revise and align the design. Each change is intentional and made to meet all visual and functional needs.
[ Step 5 ]
Polish
Final visual and functional details are adjusted for consistency, clarity, and performance across formats and platforms.
[ Step 5 ]
Polish
Final visual and functional details are adjusted for consistency, clarity, and performance across formats and platforms.
[ Step 5 ]
Polish
Final visual and functional details are adjusted for consistency, clarity, and performance across formats and platforms.
[ Step 6 ]
Deliver
Once approved, all assets are prepared and organized for launch or handoff. This includes production-ready files, brand guidelines, marketing templates, strategic recommendations, and design specs for developers or in-house teams across web, UI/UX, and visual content.
[ Step 6 ]
Deliver
Once approved, all assets are prepared and organized for launch or handoff. This includes production-ready files, brand guidelines, marketing templates, strategic recommendations, and design specs for developers or in-house teams across web, UI/UX, and visual content.
[ Step 6 ]
Deliver
Once approved, all assets are prepared and organized for launch or handoff. This includes production-ready files, brand guidelines, marketing templates, strategic recommendations, and design specs for developers or in-house teams across web, UI/UX, and visual content.
Reflections
on the work
Reflections
on the work
A few words from those I've worked alongside. These reflections offer a glimpse into the collaboration, care, and consistency I bring to every project.