[ Overview ]
Created a visual identity for a local poke concept rooted in community and freshness.
Developed a full system for this Vancouver-based restaurant, including logo, packaging, signage, and digital touchpoints, celebrating clean eating and modern simplicity. Husubi focuses on vibrant ingredients, sustainable sourcing, and accessible food that doesn’t compromise on style. The identity balances coastal inspiration with a bold, contemporary feel. Every element, from type to texture, reinforces freshness, comfort, and connection to the Pacific Northwest.
[Services]
Branding, Packaging, Web
[Deliverables]
Packaging, Logo, Responsive Web
[Role]
Lead Designer
[ Year ]
2025
[ Approach ]
Grounded in simplicity and storytelling, this project focused on letting the food speak while supporting it with subtle, memorable branding. Inspired by the textures of handmade goods and the casual joy of Hawai‘i street food, the design approach prioritized clarity, warmth, and cohesion, from logo to menu, packaging to Instagram.
[ Outcomes ]
Consistent brand presence across physical and digital spaces.
Crafted a serene brand experience designed to attract walk-in customers and inspire a sense of calm.
Clearer menu navigation and stronger shelf appeal for takeout packaging.
