[ Overview ]
Envisioned a brand inspired by Japanese flavors and minimalist sensibilities.
Designed every touchpoint of this conceptual seaweed rice snack brand, from logo and packaging to launch campaign and digital experience. The concept draws from the quiet beauty of wabi-sabi and the precision of Japanese culinary craft. Packaging and visuals were developed to feel serene yet modern, with warm lighting and tactile materials. The brand lives at the intersection of nourishment, simplicity, and quiet luxury.
[Services]
Branding, Art Direction
[Deliverables]
Branding, Web, Packaging
[Role]
Lead Designer
[ Year ]
2025
[ Approach ]
Combine soft, earthy visuals with intentional typography and subtle motion to evoke a sense of everyday ritual and quiet luxury.
[ Outcomes ]
Created a gentle and cohesive brand experience.
Blended storytelling and usability to support customer interaction.
Developed a toolkit adaptable to future growth.
