[ Overview ]

Elevated visual consistency across a family of home brands.

Resident is the parent company behind well-known names like Nectar and DreamCloud, specializing in high-quality mattresses and home goods. Worked on marketing assets across several sub-brands under Resident, creating a unified aesthetic while respecting each brand’s tone and audience. Projects included digital campaigns, email graphics, and lifestyle visuals tailored to each demographic. Visual systems were streamlined to improve production speed while retaining each brand’s personality.