Patagonia

Patagonia

Patagonia

Patagonia

Patagonia

[ Overview ]

Contributed to a legacy of environmental advocacy through strategic design.

Developed campaign concepts and product-focused creative that align with Patagonia’s commitment to sustainability and social responsibility.

[Services]

Branding, UX, Storytelling

[Deliverables]

Microsite, Social, Campaign

[Role]

Lead Designer

[ Year ]

Coming Soon

[ Challenges ]

  • Communicate urgency around climate change without resorting to fear tactics.

  • Maintain brand authenticity while crafting a unique campaign perspective.

  • Align aesthetic with existing Patagonia tone and values.

[ Challenges ]

  • Communicate urgency around climate change without resorting to fear tactics.

  • Maintain brand authenticity while crafting a unique campaign perspective.

  • Align aesthetic with existing Patagonia tone and values.

[ Challenges ]

  • Communicate urgency around climate change without resorting to fear tactics.

  • Maintain brand authenticity while crafting a unique campaign perspective.

  • Align aesthetic with existing Patagonia tone and values.

[ Approach ]

Pair rich photography with bold messaging and organic textures to reflect Patagonia’s voice as a brand rooted in action and stewardship.

[ Outcomes ]

  • Amplified brand’s mission through meaningful design.

  • Invited reflection and response through story-led creative.

  • Created visuals that inspire action and reflection.