Nike

Nike

Nike

Nike

Nike

[ Overview ]

Supporting an evolving athletic culture through bold, story-driven design.

Produced digital concepts that reflect Nike’s energy, inclusivity, and innovation across product launches and athlete storytelling.

[Services]

Interaction, Motion, UX

[Deliverables]

Kiosk, Display, Motion

[Role]

UI Designer

[ Year ]

Coming Soon

[ Challenges ]

  • Push boundaries while honoring Nike’s iconic brand standards.

  • Capture energy and inspiration in static and dynamic formats.

  • Appeal to a wide yet focused audience through layered messaging.

[ Challenges ]

  • Push boundaries while honoring Nike’s iconic brand standards.

  • Capture energy and inspiration in static and dynamic formats.

  • Appeal to a wide yet focused audience through layered messaging.

[ Challenges ]

  • Push boundaries while honoring Nike’s iconic brand standards.

  • Capture energy and inspiration in static and dynamic formats.

  • Appeal to a wide yet focused audience through layered messaging.

[ Approach ]

Leverage kinetic typography, expressive color, and user-focused content to fuel excitement and connection, on screen and in motion.

[ Outcomes ]

  • Explored bold yet inclusive design to spark audience connection.

  • Highlighted diverse user journeys within one cohesive campaign.

  • Embraced motion and rhythm as core storytelling tools.