[ Overview ]
Designing a strong, consistent marketing strategy that can bring clarity and impact to Maddox's marketing efforts.
This concept imagines a clear harmonious social media marketing strategy that shows what Maddox is all about. Focusing on storytelling ,visual hierarchy, and intentional design. The goal: to elevate key details while keeping the experience sleek and intuitive. Designed with a rugged and authentic blue-collar community in mind, the marketing flow highlights form and function. Each section is built to guide, inform, and spark curiosity with just the right amount of polish.
[Services]
Graphic Design, Marketing
[Deliverables]
Print and Digital Marketing
[Role]
Graphic Designer
[ Year ]
2025
[ Approach ]
The design strategy focused on simplifying complex information with clear visuals, clean layouts, and strong hierarchy.
Print: Designed brochures and product one-sheets that use bold imagery, technical diagrams, and clear typography to guide readers through product specs and benefits.
Digital: Created banner ads, blog graphics, and social visuals with consistent color, typography, and imagery to unify Maddox’s brand online.
Video Thumbnails: Developed branded thumbnail templates with high contrast, bold type, and recognizable visual cues to improve engagement and recognition across YouTube and training content.
Cross-Platform Consistency: Built a flexible visual system that adapts from technical product sheets to quick-scroll digital ads without losing clarity or professionalism.
[ Outcomes ]
Stronger visual consistency across all marketing materials, strengthening Maddox’s credibility as a trusted leader in the industry
Improved readability of technical product details, helping contractors and customers make faster decisions
Increased engagement with digital content, with branded thumbnails and ads improving recognition and click-through rates
A versatile design system that positions Maddox as modern, reliable, and approachable while staying grounded in technical expertise
